Etnies: The Evolution of Skateboarding

The Early Days of Etnies

In 1985, Pierre André and Grant Hobson founded Etnies with a shared vision to create high-quality skateboarding shoes that would push the limits of what was possible. The brand quickly gained popularity among skaters for its innovative designs and commitment to the sport.

Etnies' early days were marked by experimentation and innovation. They worked closely with top skaters, including Steve Caballero and Rodney Mullen, to develop new technologies that would improve performance and style.

The Rise to Prominence

Throughout the 1990s and early 2000s, Etnies continued to innovate and adapt to the ever-changing landscape of skateboarding. They expanded their product line to include apparel and accessories, solidifying their position as a leader in the industry.

Etnies' commitment to supporting up-and-coming skaters led to the creation of the Etnies Skatepark Series, providing a platform for young talent to showcase their skills.

The Future of Skateboarding

Today, Etnies remains dedicated to its core values: innovation, creativity, and community. They continue to push the boundaries of what's possible in skateboarding, collaborating with top riders and artists to create unique content.

As the sport continues to evolve, Etnies is committed to staying ahead of the curve, exploring new technologies and materials to improve performance and sustainability.